PEOPLE


Lidewij Edelkoort


Lidewij Edelkoort is one of the world’s most famous trend forecasters. As an intuitive thinker who travels the world studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, textiles, interiors, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two or more years ahead that are tools used by strategists, designers and marketeers at international brands.

Edelkoort and her studio have created concepts for food retailers, department stores, restaurants, hotels, entertainment, fashion, accessories, lifestyle and cosmetics companies: CamperDisneyEstée Lauder, Galeries LafayetteGAP, Jean Patou, JoyceL’OréalMattelMarks & Spencer, Seibu, SeikoSiemens, Shiseido and Whirlpool among their many clients.