5:00 pm - 6:00 pm / 22 January 2014


Why do people cry at the opera?


Ruud Belmans


The NWBLK | San Francisco

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Ruud Belmans, Creative Director of Pinkeye crossover design studio talks about the importance of creating emotional experiences through design and their relevance in building stronger brands. More just than an abstract treaty, the talk dives into the specifics of why and how to achieve this goal as a designer.

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Ruud Belmans


| San Francisco

Ruud Belmans is Creative Director at Pinkeye, a Belgium based design studio which he co-founded in 2006. His award winning crossover design studio puts creativity at the centre of the design process and has grown according to Ruud’s vision.

He’s always been intrigued by how creativity is stimulated, how emotions are evoked and what the function of the human brain is in all this. As a designer he has never wanted to limit himself to one discipline but he strongly believes in the cross-inspirational influences between different creative talents. So his studio became a place where graphic, interior and product designers collaborate on projects ranging from logo, packaging and interior to product design for multinationals and challengers.

From concept development to implementation, Pinkeye delivers a combination of creative and commercial success for clients such as Coca-Cola, Procter & Gamble, Nutricia, Canon, Duvel/Moortgat, Douwe Egberts.