For more than two centuries sports have had a unique and personal quality, a race to outshine others, becoming a field of fierce competition and cutthroat combat.
Now the world is rapidly changing and people are becoming together as one. Suddenly personal sports have become team sports and personal games, gathering parties.
The implications of this huge societal reversal are numerous and joyful, permitting society to grow, people to grow up, brand to grow stronger based on messages and strategies of oneness and togetherness. Muted colour ways and stylised patterns will turn the world of sports into a world of fashion where the skills of design need to be enlarged and holistic, executed by a group of designers that fully belong to our time and age.