At first glance, the two disciplines of sport and art may not seem related but upon closer inspection it becomes apparent that the two are inextricably linked. All the characteristics of the great artists of our time – dedication, passion, perseverance, and a bit of luck – emulate those of the great Olympic athletes. In both cases, the journey to the top is fraught with adversity; the winner’s podium, the holy grail.
Unreachable goals give the soul a constant sense of purpose, a message that is extremely dominant in this cultural framework within which artists from all over the world use active sports as a source of inspiration for colour, pattern, material choice and subject matter.
It shows how the two domains of art and sport can grow together and become a new hybrid, exchanging aesthetic keys and establishing new ideas for social change. These days, young football players are trained together with young dancers to teach the sportsmen agility and gracefulness and the dancers drive and initiative. It exemplifies that the concept of body and soul is a major lifestyle phenomenon, instilling activewear and active behaviour into all aspects of society.