Digital culture is revolutionising the retail landscape in a wide, diverse and often surprising number of ways – making it an exhilarating time to re-examine the revised role and remit of the store environment. This talk will explore key topics and inspirational new modes of engagement including ritualistic retail spaces for fandoms; covert credibility’ the power of delay; ‘beta brandscapes’; and the power of exploration. We’ll also be delving the renaissance of the pop-up – a format perfectly primed for the digital era appetite for constant evolution.
PEOPLE
Katie Baron is a London-based journalist, author, editor and creative consultant specialising in architecture, fashion and retail. With 12 years’ experience traversing the worlds of visual merchandising and store design, brand consultancy, content direction and creative production, fashion & style magazines, consumer behaviour and trends analysis, she is well attuned to the constantly changing, always … Continue reading Katie Baron