NEXT SHOW

Rio de Janeiro


August 26 - 29 | 9.00am - 9.00pm


AT THE IED - Istituto Europeu de Design


THE CONCEPT

ALU took the best of its 20+ years of experience in the retail industry to create ROAD – Retail Design Show. This impressive and comprehensive project is developed exclusively for the top players of the retail industry. ROAD is a program that will inform and educate retailers on how to make their products come alive for their customers. The recipe will require the discipline of discerning minds like yourselves who demand change and revolutionize the retail landscape. This change will only happen once change begins. ROAD is your beginning and ROAD is your change. Welcome to the difference that will count.

ABOUT

FIND THE ROAD

Avenida João Luís Alves, 13-55
Urca, Rio de Janeiro, Brasil

BOOK YOUR VISIT:

PRESS TOUR and INTERVIEWS:

press@alu.com
212 574 5983

STOPPING - OVER

Check the ROAD’s events

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03:00/04:00 PM

DESIGN AND CREATIVE ECONOMY IN LATIN AMERICA: A NEW PARADIGM FOR SUSTAINABLE DEVELOPMENT

Fabio Palma and Luciana Guilherme from IED RIO

Focusing on the raising of the creative professions and activities in the continent (with special focus on Brazil).

LUXO como Negócios - ACESSÍVEL1

05:00/06:00 PM

LUXURY OPPORTUNITIES IN BRAZIL: TRUE OR JUST A DREAM?

Carlos Ferreirinha from MCF Consultoria

We need to take the country under a deep understanding to better adjust expectations for the luxury opportunities.

Rio-De-Janeiro-Lichtershow

03:00/04:00 PM

PANEL DISCUSSION | ARCHITECTURE AND CREATING THE IN-STORE EXPERIENCE

Andrea Bisker from WGSN Brazil

We have gathered together a panel of renowned architects, specializing in the unique discipline of retail and interior design.

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04:15/04:45 PM

ALU Collections: How did we get here?

Luca Pavani from ALU

The Creative Director of ALU , Luca Pavani, talks about the making of an ALU standard product.

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05:00/06:00 PM

New Technologies to Delight the Consumer

MARCELA MARTINS from Philips Lighting

Light as a Sales Tool in Retail.

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03:00/04:00 PM

WGSN Brasil | Trends Forecasting

Andrea Bisker from WGSN Brazil

WGSN enables to make intelligent decisions by forecasting trends in fashion, retail, consumer behavior and creative inspiration.

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05:00/06:00 PM

New Visual Merchandising Strategies to Leverage Results in Retail

Camila Salek from Vimer Experience Merchandising

VM on the current retail – about new stores’s formats and new ways to invest in point of sale (POS).

05

03:00/05:00 PM

Brand DNA | Making Retail successful in an international setting

Interviewees

A Q&A section with the top players in the retail industry...

Plus Temporary Installation by ALU+ABC - 2012 Milan Design Week

05:30/06:15 PM

What’s trending globally in the Visual Merchandising Industry?

Luca Pavani from ALU

Luca Pavani, Creative Director of ALU, will take a look at who’s who in the visual merchandising industry.

NEWS

TRAVEL DIARY

Walking down the ROAD

C&A Adriana Barra Vimer 004

NEWS

PAVING THE WAY FOR VISUAL MERCHANDISING IN BRAZIL

The in-store experience is vital to any consumer’s personal relationship with a brand. It’s not just about the product anymore, but getting customers’ engaged and interested within the brick and mortar store.  This good relationship is what then entices the consumer to ultimately buy the product. A leader in retail and fashion world, Camila Salek has […]